In the early years, advertising in MAD magazine was only possible if they were spoofs of merchandise they were not sponsored by. Often, these photographic pictures were the only chance MAD writers and editors would show their face without it being caricatured by one of their trademark artists. Nowadays, ads are shown freely, but the mean streak is gone. There's little attempt to parody any of them, since that would run the risk of alienating their sponsors, even though the satire would be more likely to be remembered.
|Don't bother copying the link - it doesn't lead anywhere anymore.|
|Can you figure out the subliminal hidden picture in these ads?|
In the late 2007, there was a series of Dodge Caliber ads that upon first sight, looked like just another typical car advertisement. There was some kerfuffle on comic forums about cars being out of the price range of the intended readers.
But considering that their audience were largely in their 30s, and their subject material contained either talking heads or shock violence, it was kind of like complaining about all the blood in a R-rated horror movie.
|When did this Christian allegory fantasy segue into outright murder?|
If the creator's efforts seem less inspired over time, it's likely from the pressure of having something important to say every issue, and that can weigh heavily over inspiration. Creative instinct can be stilted from the lack of following your personal needs no longer suiting your readers. Chances are if some effort's been put into it, there'll be some hidden words buried in the picture that won't be apparent until you actually fold the page itself.
|Somebody get the jaws of life.|
There's now a collection of all of the Fold-ins from the 1960s to 2010, which is basically an extended version of Fold This Book!, that only selected a few samples throughout the magazine's publishing history. In the earlier copy, the full page was shown on one side with some commentary at the bottom and a snapshot of the cover it appeared in, and the folded image in a neater cut than you could ever attempt without rulers and protractors. I have no idea whether these ads are part of the package, as I haven't seen the insides yet, but am willing to state a retraction if I'm wrong.
|That guy looks really happy to see the cute animals.|